Informachine

The Information Company
  Home  |  About us  
 
 
About us

The Information Company Pvt Ltd (TIC), incorporated in March 1999, focuses on serving business information and information technology needs in the Internet age. From the project stage in mid-1998 the promoters focused on the needs of the corporate sector, and geared the organisation to cater to large, quality-conscious corporate organisations.

In each of its areas of operation, TIC has tried and tested products and skills. The company has four divisions (plus a division-in-the-making). There are strong synergies between the divisions, where the competencies required for successful operations are leveraged across the organisation. The company has also used in-house training and multi-tasking to handle a much larger volume of work than would otherwise be possible to handle for an organisation its size.

OUR DIVISIONS

Software: When we tried to get a database developed by an outside software developer, and were let down badly, we decided we must build our own software team for mission-critical work. Since then we have spent a huge amount of time researching business software applications and developing our own software, first for ourselves, and then for our clients.

Since 2000 we have built capabilities to create software for the corporate sector in the areas of content management, information and knowledge management, marketing and sales, HR, and procurement. We have developed best-of-breed products in these areas.

Web solutions: This division was launched with the acquisition in early 2000 of our first client, the Tata Group, India's biggest private sector business group, for whom we began with a maintenance contract for the group website, www.tata.com, from where we quickly redesigned the website in July 2000. We have been maintaining the site since then.

This website, which had about 700 pages then, got 50,000 visitors in all of 1999. Today the site, which has over 7,000 pages, gets over 400,000 visitors every month even though the site does not have any direct consumer or investor stakes. It has been the most resounding success in the Indian corporate website area.

The division has provided its services to some of India's biggest and most reputed business groups, including Aditya Birla, Murugappa and Godrej. See our client list.

Media & content: This division was the first to take off, with the launch of www.domain-b.com, India's first and biggest online business magazine. We then launched www.prdomain.com, which is the best product in its category in India. These two websites offer over 40,000 pages of business information relating to organisations and events in India and the world.

This division also syndicates content to clients, including print publications. Our biggest client is the Tata group intranet that is accessed by 40,000 managers.

Design: This division feeds the web solutions operations and also provides services to corporate clients in the area of creation of print and multimedia collateral. See our client list.

Consulting & research: This division-in-the-making derives its strength from the decades of experience our team has in offline as well as online operations and in strategic thinking. We have provided research and consulting services as part of our web solutions. These services include website audits, benchmarking, information architecture and online strategies.

For more information on the company, visit our website: www.ticworks.com